Our products are crafted in family-run factories in China, carefully selected for their expertise and craftsmanship. These skilled craftsmen have perfected their techniques over generations, blending traditional craftsmanship with the latest innovations to achieve unique knitting methods that set them apart. Their expertise extends beyond machine work, with many processes involving delicate hand-stitching, adding a level of detail and authenticity that machines alone cannot achieve. They maintain consistency in high-quality production, with each factory having its own expertise in various knit techniques to ensure the best results.

In a world where quality is often overlooked, we embrace a journey defined by deep respect for the planet and a commitment to timeless designs, ensuring that every piece we create is worth cherishing.

Only natural materials, existing resources

We work exclusively with natural yarns, to create pieces that are not only beautiful but also kind to the planet and the people who wear them. Natural yarns are easier to recycle at the end of their life, unlike synthetic materials that contribute to microplastic pollution. We prioritize using existing stock yarn to prevent unnecessary production and waste, and collaborate with factories equipped with the latest machinery. This approach allows us to create high-quality pieces while keeping our environmental impact as low as possible.

Traceable yarns

We work with traceable yarns from our trusted supplier in Hong Kong, located close to our factories for short distances and minimal environmental impact. With full traceability from harvesting to finished piece, you can see exactly where your knit comes from and how it was made. We prioritise yarns produced under the best possible practices, ensuring that both animals and people are treated with care and respect.

Usability is key. We create products meant to be lived with and loved, not just admired. Perfection is not the standard. Instead, we embrace authenticity and purpose in every piece we craft.

Positive impact

We believe in the power of collaboration. That's why we work with people who share our values, partners who bring the same love for product and planet, and whose positive energy inspires better work. Every decision we make is guided by ethical sourcing, quality, and respect for all souls involved in the process, because sustainability is about more than materials alone. By prioritising quality over quantity, natural materials over synthetics, and meaningful relationships with everyone we work with, we create pieces that truly make a difference.

Design philosophy

Nature, art and people serve as our constant sources of inspiration, guiding us to transform current trends into timeless designs that are both functional and beautiful. We work hand-in-hand with the factories, ensuring a clear vision that balances durability, simplicity, and high quality.

We deeply value our factories. Without them, none of this would be possible. They are crucial to Ajuro, and thanks to them and all the people working in the factories, we can create beautiful, quality knitwear in a fair and sustainable way.

We hope you'll love the knitwear as much as we do

Some behind the scenes, where our knitwear comes to life

  • During our first visit, we met the skilled craftspeople who create our knitwear.

  • They possess all the knowledge and expertise.

  • And they have taught us so much about the craft and its finer details.

  • They do everything in-house. They have specialists for every step. From technical pattern making to production.

  • And they have a passion for the newest techniques and machines.

  • We admire their eye for detail.

  • And a love for precision.

  • All of this at a sustainable pace.

  • Some step requires years of experience and a steady hand.

  • Finishing touches make all the difference in the final look and feel.

  • The result: a beautiful, quality piece made with care and expertise.
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