Our products are crafted in family-run factories in China, carefully selected for their expertise and craftsmanship. These skilled craftsmen have perfected their techniques over generations, blending traditional craftsmanship with the latest innovations to achieve unique knitting methods that set them apart. Their expertise extends beyond machine work, with many processes involving delicate hand-stitching, adding a level of detail and authenticity that machines alone cannot achieve. They maintain consistency in high-quality production, with each factory having its own expertise in various knit techniques to ensure the best results.

In a world where quality is often overlooked, we embrace a journey defined by deep respect for the planet and a commitment to timeless designs, ensuring that every piece we create is worth cherishing.

Only natural materials

We work exclusively with natural materials, free from synthetic fibers, to create products that are not only beautiful but also kind to the planet and every soul. From the first sketch to the final stitch, sustainability is at the heart of everything we do.

We utilize stock yarn, new knitting techniques, and the latest machinery to minimize waste and improve efficiency. Our continuous curiosity about new trends drives us to explore innovative materials, such as kapok yarn, and other new sustainable fibers. We prioritize traceable yarns, made under the best possible practices, ensuring that both animals and people live happy lives.

Traceable yarns

We work with traceable yarns from our trusted supplier in Hong Kong, located close to our factories for short distances and full transparency from harvesting to finished piece. We prioritise traceable yarns, made under the best possible practices, ensuring that both animals and people live happy lives. 

Usability is key. We create products meant to be lived with and loved, not just admired. Perfection is not the standard. Instead, we embrace authenticity and purpose in every piece we craft.

Positive impact

Every decision we make is guided by our commitment to ethical sourcing, quality, and respect for all those involved in the process, because sustainability is about more than just materials. It’s about creating a positive impact on every soul connected to us. Ajuro is more than a label, it is a movement towards a more sustainable, thoughtful way of living. By choosing quality over quantity, nature over synthetics, and people over profit, we create products that truly make a difference.

Design philosophy

Nature, art and people serve as our constant sources of inspiration, guiding us to transform current trends into timeless designs that are both functional and beautiful. We work hand-in-hand with the factories, ensuring a clear vision that balances durability, simplicity, and high quality.

We deeply value our factories. Without them, none of this would be possible. They are crucial to Ajuro, and thanks to them and all the people working in the factories, we can create beautiful, quality knitwear in a fair and sustainable way.

We hope you'll love the knitwear as much as we do

Some behind the scenes, where our knitwear comes to life

  • During our first visit, we met the skilled craftspeople who create our knitwear.

  • They possess all the knowledge and expertise.

  • And they have taught us so much about the craft and its finer details.

  • They do everything in-house. They have specialists for every step. From technical pattern making to production.

  • And they have a passion for the newest techniques and machines.

  • We admire their eye for detail.

  • And a love for precision.

  • All of this at a sustainable pace.

  • Some step requires years of experience and a steady hand.

  • Finishing touches make all the difference in the final look and feel.

  • The result: a beautiful, quality piece made with care and expertise.
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