Ajuro is a knitwear brand founded by Juliette and Kenneth in 2023, born from a deep love for knit that bridges three worlds: the creative energy of Amsterdam, Hong Kong, and France. Shaped by our international experiences working in fashion, we embarked on creating timeless knitwear.

Craftsmanship is at the heart of everything we create. We carefully consider the finest natural materials, weight and knitting techniques to create timeless pieces that last for years and can be worn in multiple ways, making them perfect for every occasion. To ensure the best quality, we work exclusively with natural yarns for their longevity and sustainability, working with carefully selected family-run factories where skilled artisans are valued.

Drawing inspiration from the natural world, moving art, diverse cultures and our inner circle, we create core items in limited quantities. These carefully curated pieces are for those who understand that true luxury lies not in excess, but in the perfect balance of beauty, function, and sustainability.